The program kicks off Wednesday afternoon with registration, and the opportunity to connect with area leaders in communications, journalism, marketing and public relations. The Columbia community offers lots of options to fit your interests – use some time to explore downtown or one of the city’s college campuses. Plan for a full day with PRSA on Thursday, with top-tier speakers, panel discussions and robust Q&A, followed by a fun evening highlighting the Conference’s collegiate theme. On Friday, put what you’ve learned into practice and sharpen your skills with hands-on workshops throughout the morning.

Wednesday, September 11

Registration – Check in with PRSA in The Broadway lobby from 1:00-5:00 p.m. for packet pickup.

1111 E Broadway, Columbia, MO

Tours – Interested in touring Columbia College or the University of Missouri’s School of Journalism?

Let us know by replying to this email!

Welcome Reception and Networking at THE ROOF 5:00-7:00 p.m.

            Enjoy drinks and heavy appetizers with PRSA, made possible by the Midwest District

Thursday, September 12

Breakfast on your own

Registration – Check in with PRSA in the New Hall lobby from 8:00-4:00 p.m. for packet pickup.

608 Cougar Dr., Columbia, MO –

Coffee, pastries and fruit available for attendees beginning at 8:30 a.m.

8:30 a.m. – Noon Professional Headshots Available at no charge to all attendees during breaks, courtesy of Columbia College

Professional Development Sessions at New Hall on the Columbia College Campus

9:00 a.m. – 9:45 a.m. Find Your (and Your Client’s!) Speaking Superpower… and Save the Day! – Kelly Drinkwine, Kindle Communications


10:00 a.m. – 10:45 a.m. Reaching for the Stars: Recruiting Celebrities for Public Relations Campaigns & Special Events – Rita Tateel, The Celebrity Source


11:00 a.m. – 11:45 a.m. How to Obtain Strategic Earned Media Placements – Justin Goldstein, Press Record Communications


Noon – Lunch Served

12:30 p.m. – 1:45 p.m. Teaching Old Dogs New Tricks – MU School of Journalism – Jim Flink, Brad Best, and Jon Stemmle

BREAK – Cookies and fruit served

2:00 p.m. – 2:45 p.m. 10 Tips for Going Solo from Mickey Mouse – J.W. Arnold, APR, Principal, PRDC Public Relations


3:00 p.m. – 3:45 p.m. How to Create Relevant Content to Boost SEO – Kyle Frohnapple, Cision

Dinner in the Columns Club at Mizzou Arena with Learfield/IMG College 6:00 – 8:00 p.m.

One Champions Drive, Columbia, MO (enter on the south/southwest side)

            Enjoy drinks, an optional tour, and a meal while celebrating the chapters of the Midwest District

Friday, September 13

Breakfast Served 8:00 – 9:15 a.m. in the Hinkson Room at The Broadway

1111 E Broadway, Columbia, MO

Professional Development Sessions in the Hinkson Room at The Broadway

8:30 a.m. – 9:45 a.m. Professional Development Breakfast featuring Gary Ross, Leading through Change

10:00 a.m. – 10:45 a.m. Transitioning from a Journalist to PR – Brittany Reuss, MO Office of Administration

11:00 a.m. – 11:45 a.m. Media Panel with Valerie Schremp Hahn of the St. Louis Post-Dispatch, David Lieb of the Associated Press and Brian Hauswirth of MissouriNet