The program kicks off Wednesday afternoon with registration, special interest meetings and the opportunity to connect with area leaders in communications, journalism, marketing and public relations. The Columbia community offers lots of options to fit your interests. Plan for a full day with PRSA on Thursday, with top-tier speakers, panel discussions and robust Q&A, followed by a fun evening highlighting the Conference’s collegiate theme. On Friday, put what you’ve learned into practice and sharpen your skills with hands-on workshops throughout the morning. 

Keep an eye on this page for updates, including speaker announcements and additional details about sessions, meetings and tour opportunities.

Do you have an awesome speaker in mind, or have a topic you’d like to share at the conference? Let us know by emailing Chris Cline now! 

Wednesday September 11


Tours and Special Interest Meetings 

MU Athletics Facilities Tour, MU School of Journalism Tour and Student Events, Columbia College Tour, District Leadership Meeting

Welcome Reception and Networking at THE ROOF 

Thursday September 12

Breakfast on your own (at hotel or one of many walkable options nearby)

Professional Development Sessions at New Hall on the Columbia College Campus 


Midwest District and Mid-Missouri Chapter Business Meeting

Professional Development Sessions at New Hall on the Columbia College Campus 

Networking Reception

Leadership Night – Chapter Recognition Dinner

Friday September 13

Professional Development Breakfast 

Hands-on workshops (2 tracks) at THE BROADWAY